This month
The numbers that decide what to do next
Response time is the number that matters most. It decides more deals than price does, and it is the only one that can be measured from day one.
This is what Zeynah sees, and what a partner sees. Two views on the same pipeline — because a partner should know exactly what is passed on about them, and what is not.
Response time is the number that matters most. It decides more deals than price does, and it is the only one that can be measured from day one.
These cases are ready and deliberately stopped. Nothing is assigned to a partner, and no customer is promised anything, until someone has looked at it.
A system that assigns leads on its own also makes mistakes on its own, and afterwards nobody knows who did it. Every release is logged with a name and a time.
The full pipeline has nineteen stages, including “commission pending” and “lost — with a reason”. Both are easy to leave out and both cost money: unbilled work in the first case, and in the second the only honest clue about what is wrong with the offer.
The score is calculated from energy cost, property suitability, decision authority, purchase intent, timeframe, completeness and daytime loads. It orders the work — it never appears in anything the customer reads.
In the partner view, the commission column and the other partners' enquiries disappear. A partner sees their own cases and nothing else.
Every lost case is recorded with a reason. It is the only honest signal about what is wrong with the offer — and the first thing to look at before spending money on more traffic.
Measured identically for every partner and shown to them. A partner who is slower than the others should be able to see that themselves, rather than quietly receiving fewer enquiries.